Video has quickly become an invaluable tool for professionals in and out of the real estate industry. Some of our most popular video packages are business promo videos and video business cards. These are effective ways of marketing yourself and your business online and across social media.
When crafting these videos, there’s a lot that goes into ensuring that you and your business come across as the authority in your field and the clear choice when making a purchasing decision. The impression you make on potential customers can be one of the most important parts of your marketing strategy.
Here at Videos Crafted we have found quite the knack for directing normal everyday business owners and real estate agents. We know that performance, charisma, confidence, and personality are essential to making your video truly look, sound, and feel a step above.
We know that not everyone is in a position to invest in a professional video, but for the times you turn that phone to video mode to make that next Facebook video update, here are some tips to making you stand out on camera.
Tip 1: Up the energy. Generally, the camera nearly halves your energy, so don’t be afraid to get excited about what you’re talking about. When producing, we most often use the takes where the talent has the excitement turned up to 11.
Tip 2: Have an outline. This will keep you on track and help the structure of your video.
Tip 3: Smile. We know it’s simple but a warm composure and a welcoming smile communicates so much more than just the words you’re saying.
Tip 4: Talk with your hands. We’re often asked, “What do I do with my hands?” To which we say: use them. You should be expressive when talking about your business, product, or brand. Your excitement should come across on every level.
Tip 5: Confidence. You’re the professional. You know your business better than anyone. Shoulders back, chin up, and speak with some authority. People want to give you their business, they just need to know that you’ve got what it takes to take care of them.